History About Ebay In Japan Marketing Essay

History About Ebay In Japan Marketing Essay eBay is an online auction service that has gained much publicity since their inauguration in the September of 1995 by a 28 year old software developer, Pierre Omidyar of Apple Incorporated. A pet project he initially called AuctionWeb, he posted up a faulty laser pointer to test his algorithm in the web application he created, someone actually offered him $14.83 for the faulty laser pointer stating that he collects such items. That incident started Pierre thinking and eBay was formed. Since then, eBay has been expanding their business worldwide. One of the countries which eBay has failed badly was Japan. They had a joint venture with NEC Corporation to form eBay Japan but the final results after 3 long years of fight that has been proven as futile attempts to make a foot hold in Japan, eBay Japan had no other choice but to withdraw because they lost out for not being there earlier, not enjoying a first mover advantage, the rise of the Rakuten Auctions as contender against Yahoo! Japan Auctions further dug eBay deeper into the oblivion against ever seeing themselves as a leader in Japan. Hiring the right country manager makes all the difference, eBay did not ensure the credentials and expertise of their country manager appointed for the task. Apart from that, the typical American style of Announcing their grand arrival even before they could sniff the air in Japan, gave competitors a chance to prepare themselves against anyone trying to steal their piece of the pie in Japan. Introduction of eBay When we hear of the word, Auction we often think of the famous Christie Auction house in England, located at King Street in St. James. The function of an auction house is to showcase rare or prized items that could fetch the highest price through an elaborate process that allows individuals with deep pockets to out-bid one another to purchase these items. Thanks to modern technology, these auctions are being brought on-line via the use of the Internet. Users can buy or sell items online through the same elaborate process, but at the comfort of their room, in front of their computers without the need to physically be at the location. eBay is one such on-line auction service that has gained much publicity since their inauguration in the September of 1995 by a 28 year old software developer, Pierre Omidyar of Apple Incorporated. A pet project he initially called AuctionWeb, he posted up a faulty laser pointer to test his algorithm in the web application he created, someone actually offered him $14.83 for the faulty laser pointer stating that he collects such items. That incident started Pierre thinking and eBay was formed. AuctionWeb became a new focus for Pierre. It occupied his entire domain, www.ebay.com, acronym for Echo Bay (the name of his consulting firm). By 1996, the company was large enough to require professional help to make the concept, even more profitable. Jeffrey Skoll, Stanford MBA graduate, went onboard the profit spinning ship. Meg Whitman, a Harvard graduate soon joined the `crew and together with a formidable business team, created the modern day eBay that we know today. By 1998, the pioneers of the company were billionaires. Entry Strategies Entry Strategy 1 eBay Join Hands with NEC Corporation to enter Japan Market The joint venture with NEC Corporation to form eBay Japan seemed like a great idea. Infact, it is a great idea. Having a localized corporation to enter the Japanese market builds the credibility any foreign company will need. Having a myriad of possibilities from because they could trade with anything. eBay gained exposure through NECs contact with Biglobe, an Internet Service Provider. Much hype was anticipated as the CEO for eBay, Mr. Okawara, looked forward to bringing online auctioning to the Japanese people. However, the Japanese culture amongst the younger generation is to meet at malls, to try out new introductions into the Japanese market. Touch and Feel is what they prefer. Also, its a social norm in Japan that people meet at malls to socialize or just to look at people. What eBay tried to do, was to introduce another cultures norm into Japan. Though a workable and definitely profitable business model in the states and probably even in the western world, they failed to garner enough market sampling to warrant an entry into the Japanese market. Thats just part of the challenge they face. The other factor that had brought forth the early retreat from Japan is the presence of Yahoo Auctions in Japan. Yahoo entered the market in 1996, together with Softbank. The collaboration between Yahoo and Softbank was at the right time where the fad of the internet is still hot. They built the largest portal in Japan which in turn means their presence already had a huge market share from consumers and sellers alike who has loyalty to the company. Japanese people have high level of loyalty to product brandings and service providers. Another thing eBay Japan did not forsee is that, Japanese people, do not appreciate hand-me-downs, second hand goods. Entry Strategy 2 eBay Joins Hands with Yahoo! in Japan eBay has about 83 million users and Yahoo Japan has about 6.6 million registered users. eBay and Yahoo agreed to link their auction sites to facilitate cross-border trading and invigorate the online auction market. This would enable users of Yahoo Auctions Japan to bid for items listed on eBays US site using their Yahoo Japan ID, and eBay users in the US to buy items auctioned on Yahoo Japan using their eBay ID. The plan, which will enable registered users from Japan and North America to participate in a single marketplace. Japanese-language Website sekaimon.com, unveiled by the companies will enable Yahoo Japan users to take part in eBay auctions and is part of a strategy to implement the integration. A reverse setup, enabling North American users to shop for items from Japan under an English-language bidding system. The eBay portal will initially feature Japanese licensed-character goods, comic books, and other collectibles listed on the Yahoo Japan auction site. The integrated marketplace will also offer services to streamline payment, shipping and customs clearance. International users were able to use the US based web site consumers craved trading in local currencies and the ease that domestic transactions presented. Disadvantages of Non-first movers for Auction Disadvantage 1 Unable to garner the interested customers The first disadvantage of not being the first mover to launch the online auction services has caused eBay Japan to lose the opportunity to garner the interested customer base who are first timers that really wanted to attempt the Online Auction services. Being the first mover would have allowed the first timer customers whom are interested to sign up and attempt this online auction services that has never been provided in Japan as many analyst believes that the launch would not have been successful due to the image consciousness character of the Japanese. Therefore, being only the second launching provided, eBay Japan has lost the genuine interested first timer customers as they have already signed up for the online auction services provided by Yahoo! Japan Auction when they launched the service in September 1999, which was five months before eBay Japan. Disadvantage 2 Unable to attract over Yahoo! Japan Auction loyal customer base The second disadvantage is eBay Japan is unable to attract over the loyal customer base garnered by Yahoo! Japan Auction five months before their launch. All the loyal customer base has already been used to the services provided by Yahoo! Japan Auction has got no intention to move over to eBay Japan. In addition, Yahoo! has been an established and best known brand in Japan for other services such as Yahoo! Email, search, etc however, in contrary, eBay has only been known for online auction services and limited to overseas which is outside Japan. Therefore, Japanese, who generally only trust reputable, well-known and established brands, are more comfortable using Yahoo! instead of eBay. Disadvantage 3 Comparison of first and second online auction service launcher The third disadvantage of not being the first mover is being compared to the first launcher. The customers has done a comparison between Yahoo! Japan Action and eBay Japan on the difference in the different areas such as charging listing fees, final value fees, branding strength. Yahoo! Japan Auction has launched the online auction services before eBay Japan with all services free and no any transaction charges at all. Therefore, in comparison, Japanese who are not willing to pay for the service are not willing to sign up for services for eBay Japan. Also, it has also proven that when eBay Japan has stopped the charging the fees as per the usual practice, the customer base and the number of listings has increased. Cultural Misunderstandings Cross cultural understanding simply refers to the basic ability of people within business to recognize, interpret and correctly react to people, incidences or situations that are open to misunderstanding due to cultural differences. If no cultural awareness, cultural sensitive was established before launching into a different culture, itll cause cultural misunderstanding, in long term, resulting in business failure. Misunderstanding 1 Not fully understanding the mindset of a different culture For eBay Japan, during the initial launch into Japan, they had not understood in depth the business dealing ways of Japanese. eBay instead of modifying the American-centric service model to fit the Japanese market needs, they chose to force the Japanese consumers to fit into the current American-centric company service model. eBay charged commissions of up to 5% and required acutely risk-averse Japanese users to submit credit card information on signup. This service model did not go well with the Japanese. Most of the internet savvy people come from the young Japanese who did not own any credit card. Even so, Japan was a largely cash-based society, they preferred to pay for purchases with cash or through banks transfers instead of online credit card payments. This has therefore resulted in the poor sign-up figures after the launch of eBay Japan. Misunderstanding 2 Failing to hire the right person eBay Japan also erred in selecting for country head. In the selection of country manager, the issue of language is overplayed. They can actually hire a bilingual executive assistant, translator, or interpreter for a fraction of what it costs to hire a country manager. Making language skills a key recruiting criterion severely reduces the pool of potential candidates. Rather than focus on language skills, eBay Japan has failed to care about the truly important things, like a country managers strategic thinking ability, his track record managing comparable businesses, industry knowledge, and, ultimately, whether or not he can successfully build and motivate a local team, introduce new products, and gain market share in a highly competitive market. In Japan organization structure, the HR organization in a leading Japanese company is at the top of the hierarchy. In the US, its at the bottom. It has to be empowered, it must have very top people, it must engage with peopleits not about recruiting-eBay Japan had failed to utilize the talents of Japan based foreigners who had many years of valuable experience managing in Japan, as well as relevant industry knowledge and connections, who can help successfully navigate Japan market entry, smoothen interactions between head office and Japan-based operations. Misunderstanding 3 Unprepared for new Culture eBay Japan did something that American companies are notorious for, something that had cost them dearlynamely, they made grandiose announcements about their entry into the Japanese market, well before they had a localized product ready to launch in Japan. While missing the first mover advantage was perhaps eBays Japan single biggest blunder, the lack of traction in Japan for eBay products had too caused the failure of entry. Therefore, with the culture shock, eBay has failed to penetrate the Japan market as eBay Japan was not accepted widely by the Japanese in terms of their entry to Japan and their working style when operating the online auction services. The Current Status of eBay To recap, eBay Inc. tried to open its popular auction service under its subsidiary eBay Japan established in 1999, withdraw in March 2002 after failing to capture significant market share against Yahoo! Auction. Ebay partnered Yahoo! Japan, the Japan biggest portal offering online auction services. Together both companies designed a separate stand alone site, Sekaimon. English meaning for the Japanese term Global Shopping. Sekaimon site is able to translate items listed on eBay into Japanese, help with payments, shipping and customs clearance for Japanese shoppers. The alliance benefits users of both sites. Sellers will be able to reach out to a wider audience for their goods, meanwhile buyers will able to choose from a richer selection of products that are on offer. The impact of the deal will mean more in certain areas. For example, U.S. music fans will be able to easily purchase many of the limited edition CDs that Western artists release in Japan, while Japanese movie enthusiasts will be able to find a wider array of DVDs that are not available locally. Ebay users to have an easier time buying Japanese goods that are popular abroad, such as popular manga comics books, CDs and merchandise that feature Japanese animation characters and mascots. Yahoo! Japan users can login using their Yahoo! Japan ID and purchase translated eBay items with customize Japanese menu and online agent support. Hence, in order to achieve their vision, eBay must overcome various issues such as language barriers, government regulations, internet access and cultural differences. Ebay attempt to deal with the challenge of conducting transactions in multiple languages, where the sellers interact in one language and potential buyers in another.   Sellers using eBays Japanese site, Sekaimon, who want to offer their items on any English language eBay sites will be able to enter descriptions of up to 200 Japanese characters and get them translated within a day for about $12.34. By enabling this translation service, it helps to boost and introduce more Japanese products into eBay sites. Thus, eBay has successfully turned a challenge to its global growth into a new revenue stream while increasing its value proposition. eBay has a significant challenge in dealing with cultural differences, such as high uncertainty avoidance culture in Japan. eBay is dealing with this by structuring strategic partnerships with reliable entity when it struck a deal with Yahoo! Japan, after numerous attempts yet failing to penetrate the market independently.  eBay adopts localization strategy, where it replicates smaller and culturally sensitive portions of its content in specific markets such as Japan and China. By doing so, it value adds towards ensuring easy usage and adaptability in new or low tech markets.   Conclusion eBay made all the wrong moves in their attempt to extend their services to Japan. Not hiring the right people who can competently study the market in Japan to know if it is a viable business preposition to even attempt the creation of eBay Japan. eBay did not understand the culture in Japan. Basic business ventures to a foreign country requires everyone to understand and work with the cultural styles. eBay tried to force their American centric service model upon the Japanese people, it will never work unless they were the first to setup the service in the country where people may just think that, thats the way eBay did not pay attention to the presence of Yahoo! Japan Auctions and went in blind. To make matters worst, they announced their plans and created quite a fanfare to path their way into Japan way before they could even set foot in the country. Its like telling the enemies at war, Were coming from the south island at dawn. Recommended alternatives Conducting a business in any country requires business planners to conduct extensive market research, sampling the market sentiments for products or services that are to be introduced into the country. The people after all, are the sources of income. How can a company sell a product or service to people of a different lifestyle, who have different needs and perception of how they want to be sold a service or product? After identifying what the people want, the company should look into competitors and their position in the market as well. Gauge their own size and see if they are able to go up against on a head-on battle or to find a niche market to carve out a position for themselves and slowly expand from there. Recommendation The most important point among the alternatives that is recommended to eBay during the new set-up is to identify what their target audience wants.It is imperative that the barrier for entries be understood prior embarking on any non-localized businesses. It is very important to understand the culture of the target audience, understand the needs and the wants of the target audience before entering into a brand new market that the organization has never had their presence before. It very important to understand the direction of the target audience before entrance, in which, refers to the current competitors in the market. The current market share of the competitors, the number of competitors in the market and how does the target audience view this competitor. Need be, make a joint venture with existing service provider that has already penetrated into the market in order to leverage on their expertise and also the expertise of local talents and foreign talents living in the country.

Leadership and domestic politics

IntroductionScholars in political sciences frequently argue on the power of separate groups and leaders in their strivings towards hegemony, as well as their role in creating politics in general (Jacobsen 1996; Hermann & Hagan, 1998). As a result, what we read in works on politics is often contradictory and sometimes arguable. When we speak about the striving of certain political leaders to hijack their domestic politics for the sake of creating an empire, we should first analyze whether any politics can be called domestic. Consequentially, the possibility of separate political groups breaking the power of leaders should be analyzed through the prism of the three major political theories: realist, constructivist, and liberal. As a result, we will acquire a set of clear unbiased notions on the basis of which we will be able to come to relevant conclusions as for the possibility of creating a political empire through hijacking domestic politics (if we prove these exist).The discussion of the current subject should possible be started with the analysis of political domesticity, and the role of domestic politics (states, leaders) through the prism of political realism.â€Å"Realism relies for its explanatory power upon disproportionate enfranchisement of diplomatic elites. An enfranchised actor in two-level games is one who is privileged to participate in the ratification process of an agreement or whose consent is required to implement it.† (Jacobsen 1996, p. 97)This statement can be interpreted from the two different viewpoints: on the one hand, realist theory supports the power of separate political groups in decision-making; on the other hand, realist theory seems to deny the power of separate political formation in their strivings towards creating political empire. Certainly, the politics which have the full right to participate in multifaceted political processes do not objectively have the need to hijack their strong positions within the political dec ision-making structures. However, when we suggest that domestic politics can be hijacked for the sake of creating an empire, can this statement be relevant? Objectively, it cannot as long as the fact of politics being domestic is irrelevant.This can be assumed not merely on the basis of rapid globalization process within political environment. International forces currently appear stronger than those of separate states. â€Å"Brazil resisted American threats to its computer policies, while the European Union quickly capitulated to the U.S. in agricultural issues.† (Jacobsen 1996, p. 99) As a result, international issues often prevail over those which were traditionally supposed â€Å"domestic†. Of course, domesticity of politics is not totally lost, as inner-state decision-making agents still analyze the events at the international political arena and process them before these are delivered to the masses. Yet, not a single politics can longer separate it from being an international political player. The world political situation leads us to the thought that â€Å"states operate simultaneously at domestic and international levels and want to maximize benefits in one domain to enhance their positions in the other† (Jacobsen 1996, p. 101). Thus, not a single politics in the globalized political processes can characterized as being domestic.Thus, we have come to conclusion that the first part of the discussed question is at least irrelevant. However, and probably surprisingly, this does not mean that the whole assumption is politically meaningful. Continuing the line of political realism we should also have a look at separate political players, who may have claims at creating political empire. In this sense, does leadership still matter or is there any chance that it will be neglected to create political hegemony of certain political groups?While Jacobsen (1996) asserts that the domestic structure of states is extremely vague and depends solel y on how political leaders interpret external events for the benefit of their position, this viewpoint also leads us to the thought that leadership should also be viewed through the international prism. Leadership as domestic political phenomenon loses its relevance as soon as we return to the discussion of domesticity as meaningless in the global political structure. In connection to political realism, leadership still matters.â€Å"Leaders define states’ international and domestic constraints. Based on their perceptions and interpretations, they build expectations, plan strategies, and urge actions on their governments that conform with their judgments about what is possible and likely to maintain them in their positions† (Hermann & Hagan 1998, p. 126).Thus, to follow the provisions of political realism, and to remain within the limits of leadership framework, it is rather difficult to assert whether separate groups will hijack various policies to create political em pire. The fact is that their power in conquering hegemonic position will depend on the number of factors. First, the power of groups depends on the power of the leader: when groups seek to determine whose position in the foreign policy matter, they simultaneously determine the power of leader’s policy. Upon the leader’s inability to find consensus with the groups, these groups will in turn search for consensus between themselves; as a result, this cohesiveness will produce the so-called â€Å"groupthink†, and will cause â€Å"premature closure around options preferred by the more powerful policymakers† (Herman & Hagan 1998, p. 127).Second, the opportunity of the certain political groups to hijack the leader’s policy for the sake of creating an empire will depend on the importance of question to be resolved as a result of this attack. Within the lack of domesticity, and the globalized political processes, an unlimited number of political groups can exist, which will have the power in foreign decision making due to their expertise or official position (Herman & Hagan 1998, p. 128).Again, it will depend both on the power of these groups and the power of the higher political structures, whether those groups will be capable of breaking the existing political regime towards empire. However, when we speak about the lack of political domesticity and the growing globalization of political decision-making, we can also mean that the notion of political empire is far less meaningful than it could be in other political conditions. Yet, the meaning of leadership and the meaning of political groups vs. leadership has not lost its meaning.The striving of separate political groups towards creating empire is rather vague and inconsistent within the notions of political constructivism. Traditionally, political constructivism was based on the importance of political norms and the importance of following these norms as based on public reason. Whe n we accept the fact of existing political hierarchy, in which leaders and political groups may find themselves in political conflict, and in which the latter may hijack the former to create an empire, we have to accept the possibility that both will come to a reasonable consensus and would act according to the mutually agreed norms.â€Å"Everything depends then for the constructivist on whether there is a rich enough level of consensus to arrive at a shared understanding of the reasonable to enable us to arrive at a shared understanding of the justice† (Stephan 2004, p. 207). It is expected, that in the environment of political consensus between the leader and the groups, the groups would have no stimuli to hijack the existing political stability for the sake of the unstable empire. The striving of political groups towards power in constructivist theory is weak and meaningless as long as political constructivism is connected with pluralism (Stephan 2004, p. 209). Surely, pol itical scholars may interpret pluralism as causing possible risk to the power of leaders; however it is more possible that numerous norms and groups will compromisingly co-exist in the global political environment without breaking its balance.Political liberalism as the tool of analyzing the political power of groups vs. leaders is even more interesting. As constructivism, liberalism is connected with pluralism, but its pluralism is different and seems to be more problematic in the striving of groups to power. First of all, liberalism initially treats governments as politically neutral powers. As a result, the power of social groups acquired additional meaning and literally turns into a threat for government in their political strivings. Moreover, the pluralism which political liberalism treats seems to be more negative than positive within the current discussion.This means that liberal pluralism risks creating identity-wars within various political formations (Rawls 1995, p. 100). As a result, liberal thought is the closest to supporting the idea of political groups hijacking the power of political leaders. Simultaneously, even in this light the chance that political groups would strive to break the existing political regime, are vague due to the stable universalism of humanist ideas, to which liberal groups keep. In this sense the liberal view of the discussed question reminds that of political constructivism.It is important to note that in the global political environment, liberal political cultures are frequently positioned as those opposed to non-liberal cultures. As a result, there are significant risks of political conflicts and the desire of either liberal or non-liberal groups to obtain the power by hijacking the opposed regime. in this aspect liberal thought can be closely connected with the realist provisions: this will depend on the power of leaders, the importance of the questions to be resolved, and the ability of the groups to come to political consensus, whether they will attack the existing political regimes. As a result, we return to the thought that we cannot definitely accept the viewpoint that groups will hijack the policy of their states or groups of states to create an empire.ConclusionWe have thus come to conclusion that politics can hardly be domestic. In the light politics being closer to transnational, groups will hardly strive for hijacking narrower policies for the sake of creating an empire. This statement is justified by the realistic variety of factors (the power of state leadership, the importance of the question to be resolved, and the rivalry between groups). Political constructivism tends to observe groups as existing in consensus, and thus being deprived of motives to hijack their political stability. However, when liberal players are positioned against non-liberal players we return to the realist view of political groups, when their striving to break the existing political regime is very vague and ca n be determined only by a wide range of political stability factors.ReferencesHermann, M.G. & Hagan, J.D. (1998). International decision making: Leadership matters.Foreign Policy 110 (Special edition), 124-137.Jacobsen, J.K. (1996). Review: Are all politics domestic? Perspectives on the integration ofcomparative politics and international relations theories. Comparative Politics 29 (1), pp. 93-115.Rawls, J. (1995). Political liberalism. Columbia University Press.Stephan, H. (2004). Constructivism in international relations: The politics of reality. In M.Zehfuss, Constructivism in international relations, Cambridge: Cambridge University Press, pp. 202-218.

International Trade Theories, Trade, Cultural Diffusion,...

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Though at the surface, this may sound very simple, there is a great deal of theory, policy, and business strategy that constitutes international trade. The author will talk about the different trade theories that have developed over the past century and which are mine. Most applicable in today s business world. In addition, the author will explore the issues which impact international trade and how businesses and governments use these issues to their respective benefits to promote their international trade. Adam Smith Absolute Advantage Adam Smith a Scottish an economist, known as the father of free trade and he was recognized as theShow MoreRelatedGlobalization: Its Effects Key Drivers and Supporting Theories695 Words   |  3 PagesGlobalization: Its Effects, Key Drivers and Supporting Theories Globalization according to Johnson (2009) can be defined in several ways and hence the term cannot be said to have an assigned definition. 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Stem Cells a.k.a. Mother Cells have the Ability to...

Stem cells are undifferentiated cells that have the capacity and potential to develop into specialized-functioning cells. They are known as the â€Å"mother cells,† due to their ability to replenish tissue and regenerate organs. The two types of stem cells are embryonic and somatic (adult) cells. Embryonic stems cells (ESCs) have not been differentiated, whereas somatic adult cells (ASCs) have. In other words, embryonic stem cells can be coded to become any specific cell required by the body. Adult stem cells, however, are limited within the confines of certain functions. Because of this, embryonic stem cells are more useful to scientists due to their flexibility in use. Embryonic stem cells are classified into four groups â€Å"based on their potential to generate different cell strains† (Arce). These four categories are totipotent, luripotent, multipotent and tissue-progenitor cells. Totipotent and luripotent are found in embryos and multipotent and tissue-progenitor cells are found in adult organisms. Totipotent cells are the most flexible, because of their capability to generate all human cells, such as heart, liver, blood cells or even an entire organism. They are created when the sperm fertilizes the egg and produces a diploid known as zygote. As the zygote undergoes several cell divisions, more totipotent cells are created. After approximately four days the blastocyst, which has an inner mass cell and makes the embryo, is formed. Pluripotent cells begin forming from the